基于见福便利店案例的零售企业全生态系统模型研究

›› 2017, Vol. 29 ›› Issue (10): 248-257.

基于见福便利店案例的零售企业全生态系统模型研究

蔡强^1,2, 汪寿阳^1,3, 田歆^1,2, 丁玉章^2,4, 彭肖溶^2,4, 罗春林^1,5

1. 中国科学院大学经济与管理学院, 北京 100190;
2. 中国科学院虚拟经济与数据科学研究中心, 北京 100190;
3. 中国科学院数学与系统科学研究院, 北京 100190;
4. 上海海鼎信息工程股份有限公司, 上海 201112;
5. 江西省电子商务高水平工程研究中心, 南昌 330013

收稿日期:2017-01-23 出版日期:2017-10-28 发布日期:2017-11-01
通讯作者: 汪寿阳(通讯作者),中国科学院大学经济与管理学院教授,博士生导师,博士
作者简介:蔡强,中国科学院大学经济与管理学院博士研究生;田歆,中国科学院虚拟经济与数据科学研究中心副研究员,博士;丁玉章,中国科学院虚拟经济与数据科学研究中心虚拟商务研究室主任,教授;彭肖溶,中国科学院虚拟经济与数据科学研究中心虚拟商务研究室兼职研究员;罗春林,江西财经大学信息管理学院副教授,博士
基金资助:
国家自然科学基金项目（71390331；71202114）；山东省自主创新及成果转化专项（2014ZZCX03302）。

Research on the Model of Retail Enterprise Ecosystem Based on the Case of FOOK

Cai Qiang^1,2, Wang Shouyang^1,3, Tian Xin^1,2, Ding Yuzhang^2,4, Peng Xiaorong^2,4, Luo Chunlin^1,5

1. School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190;
2. Research Center on Fictitious Economy and Data Science, Chinese Academy of Sciences, Beijing 100190;
3. Academy of Mathematics and Systems Science, Chinese Academy of Sciences, Beijing 100190;
4. Shanghai HEADING Information Engineering Co., Ltd., Shanghai 201112;
5. High Level Engineering Research Center of Electronic-Commerce, Jiangxi Provincial Colleges and Universities, Nanchang 330013

Received:2017-01-23 Online:2017-10-28 Published:2017-11-01

摘要/Abstract

摘要：

传统零售商业模式重在优化信息流和物流，而对资金流的关注较少，如何将资金流管理与现有商业模式有效整合成为提升零售供应链整体价值的关键。受福建见福利用供应链金融平台变革商业模式的实践经验启发，本文旨在研究零售企业如何基于信息系统、物流系统、供应链金融平台搭建多边交易平台，以合理的交易结构和利益分配机制整合企业内外部资源和能力，实现从虚拟零售企业模式向资金流、信息流和物流综合集成、整合优化管理的零售企业全生态模型转变升级。案例研究结果表明，利用第三方供应链金融平台提供的融资服务可以有效地缩短零售供应链账期，提高库存周转率和营运资金周转速度，进而提升盈利水平；在合理的利益协调机制、风险分担和管理机制下，融资机构、供应链金融平台、供应商、零售企业、加盟商等可以实现共赢，从而形成以零售企业为核心的多边交易平台。

关键词: 零售企业全生态模型, 供应链金融, 资金流, 交易平台

Abstract:

Traditional retail business models put much focus on optimizing information flow and logistics, while pay less attention to capital flow. How to integrate capital flow management with existing business model is becoming the key to enhancing the overall value of retail supply chain. This paper aims to study how a retail enterprise based on information system, logistics system and supply chain finance builds a multilateral transaction platform in order to integrate internal and external resources and capabilities with reasonable transaction structures and the distribution mechanism of the interests. The business model changes from the virtual retail enterprise model to the retail ecosystem enterprise model which achieves the integrated optimization and management of capital flow, information flow and logistics. The results of the case study show that the financing services provided by the third-party supply chain finance platform can effectively shorten the account period of the retail supply chain, and improve the inventory turnover rate and working capital turnover rate of the retail supply chain, and then enhance the profitability. Under the reasonable interest coordination mechanism, risk sharing and management mechanism, financial institutions, supply chain finance platform, suppliers, retail enterprises, franchisees can achieve win-win situation, so as to form a multi-lateral transaction platform where retail enterprise is the core player.

Key words: retail enterprise ecosystem model, supply chain finance, capital flow, transaction platform

蔡强, 汪寿阳, 田歆, 丁玉章, 彭肖溶, 罗春林. 基于见福便利店案例的零售企业全生态系统模型研究[J]. , 2017, 29(10): 248-257.

Cai Qiang, Wang Shouyang, Tian Xin, Ding Yuzhang, Peng Xiaorong, Luo Chunlin. Research on the Model of Retail Enterprise Ecosystem Based on the Case of FOOK[J]. , 2017, 29(10): 248-257.

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