›› 2018, Vol. 30 ›› Issue (1): 136-143.

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The Impact of Network Heterophilous Alliance on the Network Position Transition of Poorly Embedded Firms: The Moderating Roles of Partners' Network Position and Environmental Hostility

Chen Zusheng1, Ye Jiangfeng2, Lin Ming3   

  1. 1. Business School, Guilin University of Electronic Technology, Guilin 541004;
    2. School of Business, Anhui University, Hefei 230601;
    3. School of Management, Ningbo Institute of Technology, Zhejiang University, Ningbo 315000
  • Received:2015-10-28 Online:2018-01-28 Published:2018-01-24

Abstract:

Network position has increasingly been recognized as the critical sources of competitive advantage of the firms. How to overcome the network structural trap has important practical value for poorly embedded firms. In this study, we examine the impact of network heterophilous alliance on the position growth of poorly embedded firm. Moreover, based on the imprinting theory, we explore the moderating roles of partner's network position and environmental hostility in the relationship between network heterophilous alliance and the position growth of poorly embedded firms. To test our arguments, we use alliance data from firms in Chinese information industry and adopt system GMM model analysis. The study finds that:(1) Network heterophilous alliance is positively related to the position growth of poorly embedded firms; (2) Partners' network position moderates positively the relationship between network heterophilous alliance and the position growth of poorly embedded firms; (3) Environmental hostility moderates negatively the relationship between network heterophilous alliance and the position growth of poorly embedded firms.

Key words: network heterophilous alliance, network position transition, partners' network position, environmental hostility