A Fuzzy-DEMATEL-based Analysis of the Factors that Influence Users' Participation Behaviors under the Crowdsourcing Model

Abstract

Abstract:

As a new model for open innovation, crowdsourcing is increasingly getting the attention of people. To discuss critical factors and interactions of the factors that influence users' participation behaviors, this paper summarizes 14 factors affecting users' participation behaviors in crowdsourcing under three dimensions:requestors, crowdsourcing platforms and providers through documents. Then the factors score are got by experts' evaluation, and fuzzy set and DEMATEL (Decision-making Trial and Evaluation Laboratory) method are adopted to reveal the combined influencing degree, central degree and causal degree among the influencing factors. The analysis shows that rewards, difficulty of the tasks and the project scale are the main factors that affect users' participation in crowdsourcing. At last, several suggestions for promoting users to participate in crowdsourcing are put forward.

Key words: crowdsourcing, Fuzzy DEMATEL, participation behavior, influencing factors

Lu Xinyuan, Wang Kangtai, Hu Jingsi, Chen Yong. A Fuzzy-DEMATEL-based Analysis of the Factors that Influence Users' Participation Behaviors under the Crowdsourcing Model[J]. , 2017, 29(8): 101-109.

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