Study on the Implementation Mechanism of Organizational Innovation from a Routine-Evolution Perspective: A Case Study on DD Innovation of HOAU

Abstract

Abstract:

Organizational innovation has become a key way of pursuing new opportunity, improving performance and obtaining competitive advantages for firms. In order to stride beyond the existing researches that focus only on the horizontal issues of innovation, namely multiple elements of innovation, or its general rules, this research attempts to deeply explore the complicated implementation mechanism of organizational innovation from the perspective of routine evolution, by adopting a case study on the Day-Definite (DD) innovation of Arima World Group Company Limited (HOAU). The results indicate that:the implementation of organization innovation reflects a systematic project referring to the evolution of organization routines; the evolution of organization routines during innovation occurs through a process of three phases:the existing-routine-dominating phase, the new-routine-forming phase and the new-routine-solidifying phase, each exhibiting different organizational innovation activities, cognition of participants and their behaviors. Creating a new routine through interaction and role-play is the key for evolution of routines and also for success of innovation.

Key words: organization innovation, organization routine, routine evolution, innovation implementation

Lin Haifen, Wang Tao. Study on the Implementation Mechanism of Organizational Innovation from a Routine-Evolution Perspective: A Case Study on DD Innovation of HOAU[J]. , 2017, 29(1): 250-264.

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