Study on College Students' Intention to Use the Network Teaching Platform——A Moderated Mediation Model

Abstract

Abstract:

In this paper, samples are collected from full-time college students of Jiujiang University. Technology acceptance model is regarded as the basis. Perceived usefulness and perceived ease of use are independent variables. Intention to use is dependent variable. Attitude is mediating variable. The Big Five personality is moderate. A model of intention to use network teaching platform is established. Reliability and validity analysis, confirmatory factor analysis and structural equation model testing are conducted by Amos20.0 and Spss17.0. The intermediary role of attitude and moderation role of the Big Five personality are tested by using the bootstrap method and grouping regression method. The results show that firstly, perceived usefulness and perceived ease of use of network teaching platform have a significant positive effect on attitudes, and attitude has a significant positive impact on intention to use; secondly, attitude has a significant intermediary role among perceived usefulness, perceived ease of use and intention to use; thirdly, Big Five personality has some moderating role on the effect of attitude on intention to use, perceived usefulness on attitude, and perceived ease of use on attitude; and lastly, Big Five personality has some moderating role on the effect of perceived usefulness on intention to use.

Key words: network teaching platform, intention to use, attitude, Big Five personality

Dai Zhuo. Study on College Students' Intention to Use the Network Teaching Platform——A Moderated Mediation Model[J]. , 2016, 28(9): 98-105.

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