How to Create TV+ Business Model: A Case Study of “The Fairies' New Dresses”

Abstract

Abstract:

In recent years, the policy on the integration of three networks has been implemented with the popularity of the Internet and new media, which brings new challenges and opportunities to the traditional TV industry. Therefore, the TV industry pays much attention to the innovation of television programs and their business models. Up till now, there have been some successful cases. Owing to the typical business model innovation of "The Fairies' New Dresses", this paper chooses it to analyze its TV + business model based on the theories of stakeholders, exploring the enlightenments for the developments of related industries further.

Key words: The Fairies' New Dresses, television programs, business model, stakeholders, TV+

Zhang Qian, Li Jingyu, Rao Jiayi, Qiao Han, Wang Shouyang. How to Create TV+ Business Model: A Case Study of “The Fairies' New Dresses”[J]. , 2015, 27(8): 234-240.

[1]	Wang Fu, Liu Junhua, Chang Qing. How does Scene Enable Innovation of New Retail Business Models Based on the Evolution of the Dominant Logic of “People-Goods-Scene”?——A Case Study of Yili Group [J]. Management Review, 2023, 35(9): 337-352.
[2]	Wu Jianlin, Tao Yanni, Lv Ping. The Impact of Public Service Motivation on Social Enterprise Performance: The Mediating Role of Business Model Innovation [J]. Management Review, 2023, 35(8): 85-99.
[3]	Han Wei, Song Lang. New Venture Team Faultline and Business Model Innovation——Empirical Evidence from CPSED Ⅱ Database [J]. Management Review, 2023, 35(8): 144-156.
[4]	Wang Bingcheng, Zhao Jingyi, Yang Zhenhua. Research on Consumer Identification Path in the Context of Social New Retail Business Model [J]. Management Review, 2023, 35(8): 198-208.
[5]	Liu Sihui, Li Wen, Yu Rongjian, Mei Lei. The Mechanism of How Business Model Innovation and Digital Empowerment Drive Digital Transformation——A Case Study Based on TJ-QCA [J]. Management Review, 2023, 35(8): 342-352.
[6]	Li Junrui, Mai Sheng. Research on the Impact of Digital Finance on the Business Model Innovation of Enterprise [J]. Management Review, 2023, 35(6): 82-91.
[7]	Bai Sheng, Shang Xing, Mi Jinlin. The State Quo of the Business Model Innovation Researches in China: A Dual Oriented Perspective of Anomaly and Typology [J]. Management Review, 2023, 35(6): 123-133.
[8]	Wang Xuedong, Hao Zhiling, Meng Jiajia. Is Humble Leadership Conducive to Business Model Innovation of Mature Enterprises?——A Moderated Mediation Model [J]. Management Review, 2023, 35(4): 251-263.
[9]	Zhang Zhengang, Chen Yihua, Shang Yu. How to Create and Capture Value from Disruptive Innovation: An Open Business Model Perspective [J]. Management Review, 2023, 35(4): 325-338.
[10]	Wang Lingling, Zhao Wenhong, Wei Zelong, Xiong Zhuang. Government Support and Business Model Innovation in New Venture——Based on Knowledge-based Theory and Socio-cognitive Theory [J]. Management Review, 2023, 35(2): 171-180.
[11]	Wang Lingling, Zhao Wenhong, Kong Lingfu, Xiong Zhuang, Gu Meng. Cognitive Style, Entrepreneurial Resilience and Business Model Innovation in New Venture [J]. Management Review, 2023, 35(10): 135-145.
[12]	Zhang Suping, Hu Baoliang, Xiang Yiming. Business Ecosystem Governance, TMT Social Capital and Business Model Innovation [J]. Management Review, 2023, 35(10): 163-174.
[13]	Chen Zewen, Xu Xiumei. How the Big Data Capability Improves the Performance of Small and Medium-sized Enterprises under the Context of Environmental Dynamics of the Epidemic Crisis——The Mediating Role of Business Model Innovation [J]. Management Review, 2023, 35(1): 134-145.
[14]	Chen Yihua, Zhang Zhengang. Research on the Antecedents of Business Model Innovation: Based on the Perspectives of Decision-making Logic and Organizational Learning [J]. Management Review, 2022, 34(5): 81-92.
[15]	Wang Liping, Zhang Min. Research on the Driving Mechanism of Multi-factor Linkage Effect on Business Model Innovation of New Economy Enterprises——Qualitative Comparative Analysis Based on Fuzzy Sets [J]. Management Review, 2022, 34(3): 141-152.

How to Create TV+ Business Model: A Case Study of “The Fairies' New Dresses”

PDF (PC)

Knowledge

Abstract

Cite this article

share this article

References

Related Articles 15

Recommended Articles

Metrics

Comments