Profit Distribution Decision for Collaborative Innovation of Green Product under the Guarantee of Minimum Shipment

Abstract

Abstract: Patent buyouts or non-guaranteed partial payments are not conducive to collaborative innovation of green product with long research and development cycles and high market risks. Based on the contingent asset theory of real options, this research firstly constructs a value evaluation model of green product collaborative innovation with or without the minimum shipment guarantee by entrusting the academic research party with the guarantee of green technology or patent minimum shipment and considering the technology or patents’ fair share of risks during engineering verification to commercial mass production. Secondly, this research develops a revenue distribution decision model for green product’s collaborative innovation projects based on the Shapley Method by maximizing the overall objective of the green product collaborative innovation alliance as the decision goal, and fully considering the marginal contribution of each entity during the research and development process of green product. Lastly, this research analyzes the degree of patent share payment and the market demand threshold for minimum shipments of green product by means of specific cases and numerical simulations, which is to verify the effectiveness and rationality of the green product collaborative innovation revenue distribution decision model compared with the model without minimum shipment guarantee and dynamic adjustment of value distribution.

Key words: minimum shipment, green collaborative innovation, real option, revenue distribution, collaborative game

Xing Qingsong, Ren Yangyang, Deng Fumin. Profit Distribution Decision for Collaborative Innovation of Green Product under the Guarantee of Minimum Shipment[J]. Management Review, 2024, 36(2): 80-91.

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