Abstract: Based on the paradigm of public value management, this paper makes coding analysis of interviews and texts, depicts the process of promoting membership identification of two collective economic organizations by using case study method, starts with the formulation and adjustment of the reform plan by the property rights reform group, divides membership identification into two stages:the "stagnation" and the "turnaround" of the reform, and deeply explores how the membership identification breaks through the "predicament" and completes the membership identification. From the perspective of public value management, this paper sums up the evolution mechanism of membership identification of collective economic organizations, and probes into the process of realizing public value construction from four dimensions:building subject, building ability, building environment and building conditions. The research shows that multi-party participation in reform is an important prerequisite for realizing public value, the ability building of participants is a necessary guarantee for building public value, the system design according to local conditions is the system guarantee for building public value, and the smooth information transmission mechanism is an important foundation for building public value.

Key words: collective property rights system reform, membership identification, public value management