Management Review ›› 2023, Vol. 35 ›› Issue (5): 339-352.

• Case Studies • Previous Articles    

Research on New Ventures' Pivot under Time Pressure: A Case Study Based on the Interactive Perspective

Zhu Xiaohong1, Chen Hansong2, Wang Lin3   

  1. 1. School of Economics and Management, Qilu University of Technology (Shandong Academy of Sciences), Jinan 250353;
    2. School of Business Administration, Shandong University of Finance and Economics, Jinan 250014;
    3. School of Innovation and Entrepreneurship, Shandong University, Qingdao 266237
  • Received:2021-04-19 Online:2023-05-28 Published:2023-06-21

Abstract: The existing researches on new ventures' pivot neglect the time pressure they face and lack a dynamic probe into the whole-process evolution mechanism of the pivot. This paper uses case study to explore the issue of the pivot under time pressure from the perspective of the interaction between entrepreneur and stakeholder. We propose that the time pressure perceived by entrepreneurs affects the pivot, and the pivot is a dynamic and circular evolution process of "measure-test-start-feedback". We further suggest that the interaction between entrepreneur and stakeholder is a key factor that influences the pivot, and emotional communication, resource sharing and value co-creation can promote the pivot's evolution. Such findings enrich the existing understanding of the pivot of new ventures, and provide useful reference for entrepreneurs to manage their new ventures.

Key words: pivot, time pressure, the interaction between entrepreneur and stakeholder, new venture