From Corporate Social Responsibility (CSR) to Corporate Sustainable Business (CSB):Reflection and Future

Abstract

Abstract: In pursuit of economic benefits, some companies may bring negative effects to society and environment. With this in mind, many companies have integrated corporate social responsibility (CSR) into their growth strategy to guard against the potential negative effects that they may bring. However, the existing theories and practices are all based on the "shareholder upmost" philosophy to construct CSR strategy, thus leading to a series of social responsibility distortions, deviation from the essence of CSR and failure to support the post-epidemic corporate development. Therefore, based on a systematic review of the literature on CSR, this study proposes the key points for future CSR theories and practice and constructs a key path for companies to upgrade from traditional corporate social responsibility to corporate sustainable business based on the Chinese context in order to build a corporate sustainable business model with Chinese characteristics.

Key words: corporate social responsibility, corporate sustainable business, shareholder upmost, stakeholder

Jia Ming, Xiang Yi, Wang Heli, Zhang Zhe. From Corporate Social Responsibility (CSR) to Corporate Sustainable Business (CSB):Reflection and Future[J]. Management Review, 2023, 35(5): 228-242.

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