Research on the Relationship between Competitive Repertoire Dissimilarity and Firm Performance Based on the Perspective of Multimarket Contact

Abstract

Abstract: Based on the second-hand data of Chinese home appliance industry, this paper conducts an empirical test in order to study the relationship between multimarket contact (MMC), competitive repertoire dissimilarity and firm performance. Besides, this paper also analyzes the moderating role of TMT heterogeneity and competitive inertia. The empirical results show that as the level of MMC increases, it is more likely for firms to adopt non-confrontational competition methods. At the same time, there is a significant positive correlation between competitive repertoire dissimilarity and firm performance. Furthermore, TMT heterogeneity will strengthen the positive correlation between MMC and competitive repertoire dissimilarity. In addition, competitive inertia will strengthen the positive correlation between competitive repertoire dissimilarity and firm performance. Generally speaking, this paper expands the researches on competitive repertoire in the field of dynamic competition, and proposes reference directions for further research. At the same time, this paper also provides enlightenment and suggestions for Chinese enterprises to carry out competitive activities in practice.

Key words: multimarket contact, competitive repertoire dissimilarity, TMT heterogeneity, competitive inertia, firm performance

Deng Xinming, Hou Dan, Qiu Wenyun, Mao Fengyi, Cui Xiaomin, Ye Zhenyu. Research on the Relationship between Competitive Repertoire Dissimilarity and Firm Performance Based on the Perspective of Multimarket Contact[J]. Management Review, 2023, 35(5): 197-213.

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