Abstract: The coexistence of pursuit of wealth and desire for affect is a portrayal of modern life. Traditionally, money intervention in social life leads to improper incentives, which leads to irrational attachment to money. Social relations tend to be instrumental rationality, which aggravates individual job burnout and affective alienation. Therefore, integrating the relationship between money and affect is an urgent theme of the times. Beyond the traditional economic view of monetary incentive, this paper constructs an affective motivation model of monetary incentive based on affect expectation theory. The results of three researches show that monetary incentive has affective value, and has a significant positive correlation with affective commitment through insider status, and the mediating mechanism is moderated by supervisor’s organizatinal embodyment. The research expands the research on monetary incentive, reveals that behind the surface monetary incentive, there is a high degree of affective connection and interaction, shaping the perceived insider status, and then enhancing affective commitment. It shows that affective value is an important source to enhance the overall value perception of monetary incentive. Using affective leverage skillfully can enhance the incentive without increasing any costs. The implication is that enterprises should set up “incentive banks”, set up affective accounts, and attach affective labels to money, so as to build a community of shared destiny between enterprises and employees.

Key words: monetary sentimental value, perceived insider status, affective organizational commitment, supervisor’s organizational embodyment, affect expectation theory