Abstract: This paper divides China's Internet enterprises into two types of growth, puts forward the corresponding growth path model, describes the growth curve of Internet enterprises, and divides them into S-type growth curve and platform-type growth curve. Each type of growth curve is composed of three periods, and the corresponding corporate strategy and management strategy framework are proposed and summarized for each period. Secondly, this paper selects the user data of Tencent QQ and WeChat, Alibaba Alipay, Qihoo 360 mobile phone guard, Jumei and Dangdang, and studies the growth curve of these six enterprises and products. The empirical test results show that the actual growth process meets the path model to a high degree. Finally, this paper takes Didi as an in-depth case study, and empirically studies Didi's growth path, corporate strategy and management tactics. The results of the case study verify the theoretical model proposed in this paper, and provide useful enlightenment.

Key words: Internet enterprises, growth path, corporate strategy, managerial tactics, Didi