Research on the Evolution of Corporate Social Responsibility Based on Organizational Sense-making Theory and Institutional Theory

Abstract

Abstract: Corporate social responsibility has stages. Studying the evolution of corporate social responsibility is helpful to analyze the nature of corporate social responsibility. Based on the research framework of Basu and Palazzo, this paper constructs an evaluation model of the evolution of corporate social responsibility, which includes three criteria levels of "cognitive, linguistic and conative". According to the model, this paper applies the combination of G1 method and fuzzy comprehensive evaluation method to quantify the evolution process of corporate social responsibility of Shell (from 1995 to 2019) and PetroChina (from 2006 to 2019), then explores their evolution stage characteristics and evolution rules, and reveals the differences between their evolution processes of corporate social responsibility. This paper points out that the institutional factors are effective external forces to promote the evolution of corporate social responsibility. The main factor promoting the evolution of Shell's corporate social responsibility is social culture, and the main factor promoting the evolution of PetroChina's corporate social responsibility is policy pressure. At the same time, this paper further demonstrates that the interaction between organizational sense-making process (internal) and institutional factors (external) promotes the evolution of corporate social responsibility.

Key words: corporate social responsibility evolution, organizational sense-making theory, institutional theory, Shell, PetroChina

Qi Liyun, Wang Ying, Lv Zhenggang. Research on the Evolution of Corporate Social Responsibility Based on Organizational Sense-making Theory and Institutional Theory[J]. Management Review, 2021, 33(1): 215-228,241.

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