Research on Ecological Partner Selection of ICT Enterprises under the Background of Digital Transformation: Based on Prospect Theory and Field Theory

Abstract

Abstract:

Under the background of digital transformation, the selection of ecological partners is the most important part of the digital transformation of ICT enterprises. To some extent, it determines the efficiency and effectiveness of digital transformation. By establishing an evaluation system of digital transformation and cooperation ability of ICT enterprise ecological partner, and making a comprehensive use of prospect theory and field theory, this paper proposes an evaluation model and a selection model of multi-attribute decision-making for ICT enterprise ecological partner selection. Prospect theory considering the psychological factors of managers is introduced to construct an evaluation model, which can help policymakers avoid being too risk-averse or risk-seeking. Then a reasonable effective compromise solution is obtained by VIKOR method. The selection model considers the complementarity of customer value creating resources, the reasonableness of partner selection and continuity of interaction and interaction of ecological partner selection. To some extent, it is ensured that the selected ecological partners are more suitable. Finally, an example is given to verify the scientificity and effectiveness of the method.

Key words: digital transformation, ICT enterprises, ecological partner, prospect theory, field theory

Li Baizhou, Yin Shi. Research on Ecological Partner Selection of ICT Enterprises under the Background of Digital Transformation: Based on Prospect Theory and Field Theory[J]. , 2020, 32(5): 165-179.

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