The Frontiers of Value Co-creation Research: Ecosystem and Business Model Innovation

Abstract

Abstract:

This paper conducts a statistical analysis, a co-citation analysis and a burst analysis of the sample literatures in the field of value co-creation, and identifies the research focus and trend. The results show that there are three kinds of research focus in the field of value co-creation at the present stage, including value co-creation theory, external environment and service ecosystem, and customer participation practice. In the past 16 years, the research focus in the field of value co-creation has shifted from service-dominant logic and customer participation to enterprise ecosystem and business model innovation. We find two priorities for future researches in the field of value co-creation:(1) Value co-creation and ecosystem research, including the construction of business ecosystem framework and the niche and strategic decision-making of enterprises. (2) Value co-creation and business model, including the influencing factors of enterprise co-created value and business model innovation. Bibliometric analysis on these emerging research hotspots can not only improve the existing value co-creation theory, but also provide theoretical support and practical guidance for enterprise strategic decision-making and business model innovation.

Key words: value co-creation, ecosystem, business model, bibliometric

Jiang Shangrong, Qiao Han, Zhang Si, Liu Ying, Hu Yi, Xu Yanmei. The Frontiers of Value Co-creation Research: Ecosystem and Business Model Innovation[J]. , 2020, 32(2): 3-17.

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