How Can Entrepreneurial Firms Realize Business Model Innovation?——A Vertical Case Study Based on Resource-focused Action Perspective

Abstract

Abstract:

By selecting the M-Grass Ecology case as the study object, this paper analyzes the effect of strategic orientation and dynamic capability to resource-focused action in the process of the updating business models. Additionally, the study reveals the formation mechanism and innovation methods of entrepreneurial firms' business models. After conducting a longitudinal case study of the innovation process of the ecological business model in the objective company, the first part of this paper discusses how start-ups choose resources and action models through strategic-oriented selection and dynamic capability construction. This part further analyzes and summarizes the formation mechanism and innovation methods of entrepreneurial firms' business model under the effect of resource-focused actions. The result of the analysis shows that strategic orientation and dynamic capability mutually affect resource-focused actions in the start-up companies. Meanwhile, those resource-focused actions evolve in a three-stage process:Bricolage stage, Configuration stage, and Orchestration stage. Resource-focused actions generate effective resource integration and process innovation. Those innovation and integration format the business models, which along with the evolution process of resource-focused actions could realize the evolution innovation process of "market-demand business model"-"technology-innovative business model"-"shared open business model".

Key words: business model, resource-focused action, strategic orientation, dynamic capability, innovation path

Zhang Lu, Zhou Qi, Su Jingqin, Chang Qing. How Can Entrepreneurial Firms Realize Business Model Innovation?——A Vertical Case Study Based on Resource-focused Action Perspective[J]. , 2019, 31(9): 219-230.

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