From Divergent to Convergent: A Business Model Study Framework Based on the Critical Realism and Multi-paradigm Perspective

Abstract

Abstract:

Research work aiming to integrate previous fragmental findings and diverging views on business model reveal many valuable and interesting results which are proposed on various theory frameworks and for different purposes. A challenge such research studies face is to find a meta-level anchor theory framework, based on which dimensions, elements and themes are integrated. Taking critical realism as meta-theory, this paper proposes a more comprehensive research framework based on multi-paradigm perspective by integrating four distinct research views, i.e. phenomenon view, activity view, cognition view, and action view. Furthermore, this paper discusses the application of this framework on how to facilitate the development of research work about business model from divergent to convergent.

Key words: business model, theory development, study framework, multi-paradigm perspective, critical realism, philosophical reflection

Li Huijun, Xi Youmin, Wang Lei, Guo Ju'e. From Divergent to Convergent: A Business Model Study Framework Based on the Critical Realism and Multi-paradigm Perspective[J]. , 2019, 31(9): 207-218.

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