Research on Cooperation of Cluster Corporations during the Building Process of Cluster Brand——Based on the Dynamic Game Perspective

Abstract

Abstract:

As the mainstay subject during the process of cluster development, cluster enterprises are significantly important for developing clustering brand from their cooperative behavior. Under the cluster's special economic environment, the cooperation behavior between cluster enterprises has a game relationship with each other, which has a dynamic and long-term impact. By researching enterprises' decision-making principle and cooperative behavior in clustering branding development, this paper uses evolutionary economy as the researching tool to discover the path of decision-making about the cooperative behavior and builds a dynamic game model. The paper investigates the paths and the impact elements. Lastly, the paper makes an empirical analysis by a survey of five manufacturing clusters in Shandong Province as example. The results show that cluster enterprises oriented to cluster brand building should not only take full account of their internal attributes and external environment at the same time, but also need consider the income and cost under different modes of cooperation to make a strategic choice as whether or not to cooperate with each other.

Key words: cluster brand, corporation behavior, dynamic game, brand competitiveness

Xiong Aihua, Zhang Han, Song Bo. Research on Cooperation of Cluster Corporations during the Building Process of Cluster Brand——Based on the Dynamic Game Perspective[J]. , 2019, 31(2): 169-179.

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