The Impact of Lead Userness on Knowledge Sharing Level in Online Community——The Mediating Role of Social Capital

Abstract

Abstract:

User knowledge sharing is an important external source of enterprise innovation, and lead users are the most representative objects of all the researches. In the online community context, the study explores the relationship between user's lead userness and knowledge sharing level (quality and quantity), and further analyses the mediating role of user social capital and the moderator of self-efficacy. The results show that user's lead userness has a significant positive effect on the knowledge sharing level in the online community. In the online community, user social capital plays a mediating role in lead userness and knowledge sharing level, and the user social capital on the quality of knowledge sharing is more significant; user self-efficacy positively functions as a moderator between lead userness and knowledge sharing level, and the user self-efficacy has a more significant effect on the quantity of knowledge sharing.

Key words: lead user, knowledge sharing, social capital, self efficacy

Wang Nan, Zhang Shikai, Zhao Yurou, Chen Jin. The Impact of Lead Userness on Knowledge Sharing Level in Online Community——The Mediating Role of Social Capital[J]. , 2019, 31(2): 82-93.

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