Analysis of Business Model of Private Banking——A Case Study of Private Banking of ZS Bank

Abstract

Abstract:

Compared with the traditional commercial bank, Private Banking has its own unique business model. The private banking was seen as a part of retail banking of commercial banks, but is different from retail banking in the aspect of business model. However, few scholars have researched into the business models of Private Banking, especially China's Private Banking. In this paper, we mainly propose a new analysis framework for the business model of Private Banking:Concentric Circles Model (‘CC Model’ for short). Based on existing frameworks of business models and the characteristics of Private Banking, ‘CC Model’ focuses on the ‘customer-centricity’ of Private Banking and integrates this principle into analysis of business model. Furthermore, we use ‘CC model’ to explore ZS Bank as a case study, verifying the applicability of ‘CC model’ to some extent.

Key words: private banking, business model, CC model, design of business model, case study

Huang Zhiguang, Ji Shangbo, Hu Yi, Wang Shouyang. Analysis of Business Model of Private Banking——A Case Study of Private Banking of ZS Bank[J]. , 2018, 30(10): 295-304.

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