Impacts of Internal Social Capital on Resource Acquisition of New Ventures on Crowdfunding Platform

Abstract

Abstract:

The crowdfunding, as an emerging Internet financing mode, is used as way not only to integrate funds, but more importantly, to mine resources in a faster and more efficient manner by integrating the social resources embedded in network relations between virtual world and real world. Based on the theory of social capital and the exploration of case study method, the paper comparatively analyzes the formation of internal social capital of three new ventures in crowd-funding platform. And it explores the effect mechanism of the internal social capital on resource acquisition. The result shows that:in the process of crowd-funding, founder identity, product quality and community interest play significant roles in transferring, accumulating and stabilizing of internal social capital. Further, it will affect different types of entrepreneurial resource acquisition. This paper enriches the theory of social capital under the internet background and provides both theoretical and practical value in guiding the resource acquisition of new ventures in crowd-funding platforms.

Key words: crowd-funding platforms, internal social capital, resource acquisition, exploratory case study

Zhou Dongmei, Zhao Wenwen, He Donghua, Lu Ruoyu. Impacts of Internal Social Capital on Resource Acquisition of New Ventures on Crowdfunding Platform[J]. , 2018, 30(4): 33-44.

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