Research on Residents’ Demand for Electricity under the Background of Incremental Power Distribution Grid Reform—Preliminary Study on MRDE Model

Abstract

Abstract: It is conventionally believed that residents are opposed to any increase in electricity prices. This paper delves into residents’ specific electricity demand and the role relationship between each other, and the findings provide reliable reference for addressing residential electricity cross-subsidies, which is one of the main difficulties confronting the current incremental power distribution grid reform. Based on a questionnaire survey of 376 households’ electricity demand data and the structural equation analysis method, this paper constructs a MRDE model that can reflect residential electricity demand, and finds that residents can accept the price increase resulting from optimization of relevant indicators, among which service quality and voltage qualification rate have a direct positive impact on the price increase expectation, while power quality and power supply reliability have an indirect positive impact on the price increase expectation.

Key words: incremental power distribution grid reform, electricity price cross-subsidy, residents’ demand for electricity, MRDE model

Chen Haoran, Sun Rui, Liu Yu, Gao Chunhui, Yang Pengwei, Yin Zongping. Research on Residents’ Demand for Electricity under the Background of Incremental Power Distribution Grid Reform—Preliminary Study on MRDE Model[J]. Management Review, 2025, 37(4): 17-32.

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