The Evolution Mechanism of Value Co-creation between Digital Platform and Cluster Enterprises

Abstract

Abstract: Digital platform is an important infrastructure underlying the digital transformation of cluster enterprises, and its construction requires the deep participation of cluster enterprises. However, previous researches study platform construction mainly from a unilateral perspective, making it difficult to reveal the co-creative mechanism between the digital platform and cluster enterprises under the new situation of industrial digital transformation. In order to reveal the evolution mechanism of the value co-creation between the digital platform and the cluster enterprises, this paper analyzes the case of Bincube, an enterprise based on the mold industry cluster in Ningbo, Zhejiang Province, which collaborates with cluster enterprises to build a digital platform and promote industrial digital transformation. This study finds that the value co-creation between digital platform and cluster enterprises covers the processes of “single-point breakthrough”, “vertical depth” and “horizontal extension”. In the “single-point breakthrough” stage, “knowledge coupling” is promoted through “bilateral co-creation concept recognition, user introduction of digital technology, and platform deconstruction of business experience”; in the “vertical depth” stage, “module decoupling” is promoted through “value-compatible conceptual recognition, user feedback on diverse propositions, and platform extraction of common needs”; in the “horizontal extension” stage, “loose coupling of systems” is promoted through “ecological expansion of conceptual identity, user demand traction complementary, platform to stimulate complementary innovation”, thus gradually leading to the value creation evolution of “personalized solution-industry replicable solution-cross-industry overall solution”. This study introduces a value co-creation perspective, contributes to the study of digital platform building strategies in the industrial sector, and extends the mechanisms of value co-creationbetween organisations.

Key words: digital platform, cluster enterprises, digital transformation, value co-creation, evolution mechanism

Wang Jiexiang, Heng Yujing, Hu Qiantao, Zhang Yongqiang. The Evolution Mechanism of Value Co-creation between Digital Platform and Cluster Enterprises[J]. Management Review, 2024, 36(11): 274-288.

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