Management Review ›› 2024, Vol. 36 ›› Issue (11): 259-273.

• Case Studies • Previous Articles    

How to Become the Industry Chain Leader Driven by Mission—Based on the Perspective of Network Orchestration

Zhu Fangwei, Guan Yue, Yang Xiaotian   

  1. School of Economics and Management, Dalian University of Technology, Dalian 116024
  • Received:2023-12-22 Published:2024-12-09

Abstract: The core mission of state-owned enterprises is to lead the economy and society, reflect the will of the country, and obey the strategic needs of serving the country. However, enterprises do not know “how to become the industry chain leader”, and theoretical studies do not provide answers, so it is urgent to explore the key issue of “how to become the industry chain leader”. Based on the theories of dominant logic and network orchestration, this study deeply analyzes the formation mechanism of “cognition-behavior-result” in the process. The study finds that the“bottom-up”emergence of an industry chain leader is a mission-driven process “from organizational dominant logic tonetwork orchestration to industry shaping and to identity realization”. Dominant logic is the guidance to allocation activities formed under the multi-level mission penetration of national mission, state-owned enterprise mission and enterprise mission. Embedded with mission-driven logic, it forms co-opetition dominant logic and symbiotic dominant logic at different stages, further guides enterprises to adopt layout allocation and integration allocation activities, and then realizes the interactive paradigm construction under strengthened rules and the industrial consensus shaping under value guidance. The process of leading the value increment of the industry and the realization of the value of each subject is accompanied by an identity leap from rule maker to value leader. Different from the national “top-down” selection of chain leaders, this paper finds a “bottom-up” chain leader realization path, constructs a mission-driven industrial chain leader realization mechanism, answers the question of “how to do”, expands and enriches the theoretical connotation of industry chain leader, and provides inspiration and reference for industry chain leaders to promote high-quality development.

Key words: industry chain leader, mission-driven, network orchestration, dominant logic, identity jump