Management Review ›› 2022, Vol. 34 ›› Issue (7): 150-156.

• E-business and Information Management • Previous Articles     Next Articles

Analyzing Enterprise Competitiveness through Mining Online Recruitment Information

Qian Minghui1, Xu Zhixuan2, Wang Yuxi3   

  1. 1. School of Information Resource Management, Renmin University of China, Beijing 100872;
    2. College of Business Administration, Capital University of Economics and Business, Beijing 100070;
    3. School of Business, Renmin University of China, Beijing 100872
  • Received:2019-09-05 Online:2022-07-28 Published:2022-08-19

Abstract: The online recruitment information publicly released by enterprises provides a high-value information source for competitive intelligence analysis. Analyzing the similarity of the specific needs of enterprise recruiting talents can effectively help identify potential competitors of enterprises. Meanwhile, attractions of recruitment to job seekers can also effectively reflect the competitiveness of enterprises. Therefore, based on the theory of organizational attraction and text mining technology, this paper constructs an enterprise competitiveness analysis model with online recruitment information. We use the actual data of the Internet recruitment platform to verify the effectiveness of the proposed method. The results of this paper provide reliable support for enterprise decision makers to effectively calculate the relative competitiveness of enterprises and identify the potential competitors of the enterprise.

Key words: recruitment information, enterprise competitiveness, competitive intelligence