Abstract: The Chinese government highly values the efforts to rejuvenate the cultural relics collected in the museum, the heritage displayed on the earth and the words written in the ancient books, fully explore the connotation of historical and cultural resources, promote the value development of resources, and activate their vitality. This paper takes Danzhou, Hainan, which has a poor economic foundation but rich historical and cultural resources, as an example to exploe, from the perspective of cultural IP, how a city can effectively release its historical and cultural resource endowments, promote high-quality industrial development, and drive local economic growth. At the same time, this paper has certain practical enlightenment value for economically underdeveloped areas to concentrate on promoting the precise development of historical and cultural resources.

Key words: historical and cultural resources, cultural IP, Su Dongpo culture, analytic hierarchy process