Are Actions More Powerful than Words?—— User Interaction and Continuous Contribution of User Idea Updates in Open Innovation Community

Abstract

Abstract: The continuous updating on the basis of original ideas is a benign driving force for the improvement of the creative quality of enterprise open innovation community (OIC), and it is also one of the key factors determining the success of OIC. Although there have been different perspectives on internal and external motivations, users, inter-user and community environments to explore the impact on the continuous contribution behavior of community users, the research on the continuous contribution behavior of user idea update is ignored. Therefore, this study introduces the classification of online community user interaction in the field of consumer behavior － opinion-based interaction and action-based interaction, to explore the impact of different types of interaction behavior on the continued contribution of user idea updates and analysis of the role path. The study finds that both opinion-based interactions and action-based interactions have a significant impact on user idea updates. The user’s innovation experience positively regulates the influence of opinion-based interaction on user idea updates, and reversely regulates the effect of action-based interaction on user idea updates. A qualitative comparison analysis is used to discover three kinds of causal configurations that affect user’s idea updates, which further verifies the empirical results. The final result shows that opinion-based interactions is the core existence in the main path of promoting high idea updates of users. “Voice” is more effective than “action” in promoting continuous contributions of users’ idea updates.

Key words: idea updates, users ’ continuous contribution behaviors, opinion-based interaction, action-based interaction, qualitative comparative analysis

Ji Haiying, Qi Guijie, Liang Yikai. Are Actions More Powerful than Words?—— User Interaction and Continuous Contribution of User Idea Updates in Open Innovation Community[J]. Management Review, 2022, 34(4): 80-89.

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