Abstract: Large data, cloud computing, Internet of Things, artificial intelligence and other new generation of Internet information technology are rapidly upgraded, and a number of new economic enterprises have emerged with the help of business model innovation to achieve explosive growth. In the new economic era, business model innovation has become an important way for enterprises to achieve explosive growth. With the help of qualitative and comparative analysis method of fuzzy sets and the combination of business model canvas theory, strategic network theory, dynamic capability theory, demand evolution law and system theory, this paper explores the multi-factor linkage effects of big data capability, connection capability, re-creation capability, organizational legitimacy, user experience and demand evolution on the business model of new economy enterprises. The research finds that there are three driving modes for business model innovation of new economic enterprises. Among them, big data capability is the key condition for business model innovation, and user experience is the key link for business model innovation. The results provide a systematic causal explanation for business model innovation of new economy enterprises, and also provide a reference for further evolution and transformation and upgrading of business model innovation of enterprises.

Key words: new economy enterprises, business model innovation, driving mechanism, qualitative comparative analysis