Abstract: The impact of charitable donation on corporate reputation has been supported by many scholars, but is there any specific situation that makes the promotion of corporate reputation particularly important? Based on the data of Chinese listed companies from 2007 to 2016, this paper discusses the relationship between corporate violation and charitable donation. The findings are as follows. First, the illegal corporate will increase their charitable donations in the next year, and this relationship will be more significant in private enterprises. In addition, the degree of attention of corporate will further affect the motivation of charitable donations in private corporate. Specifically, the social behavior of politically related enterprises is often more concerned by stakeholders, and when private enterprises have political connections, they have stronger motivation to increase charitable donations after violations; the media as an external governance mechanism also plays a certain regulatory role, and when private enterprises face high exposure to media, they have stronger the motivation to increase charitable donations after violations. The research of this paper is of great significance for further understanding the crisis management of enterprises and the theoretical research and management implementation of strategic philanthropy.

Key words: violations, charitable donations, crisis management