Mechanism of How Decision-making Logic Influences the Performance of New Ventures: The Mediating Role of Business Model Innovation

Abstract

Abstract: The growth mechanism of new ventures has always been a hot issue in academia. Based on the theory of business model innovation, this paper discusses the mechanism of how decision-making logic influences the performance of new ventures, and constructs a theoretical model. 251 new ventures’ data are used to test the theoretical model. The results show that the two kinds of decision-making logics, i.e., causation and effectuation, positively influence the performance of new ventures through the mediating role of business model innovation; the intensity of competition moderates the influence of decision-making logic on business model innovation. In the high competition intensity situation, the positive impact of causation and the affordable loss principle and flexible principle of effectuation on the business model innovation will be enhanced, but the positive impact of experimentation principle and pre-commitment principle on business model innovation will be weakened.

Key words: business model innovation, intensity of competition, new venture performance, causation, effectuation

Yang Xue, He Yucheng. Mechanism of How Decision-making Logic Influences the Performance of New Ventures: The Mediating Role of Business Model Innovation[J]. Management Review, 2022, 34(10): 134-145.

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