The Opening Process of Opportunity Windows: A Case Study Based on Organizational Alertness

Abstract

Abstract: Under the crisis situation, whether an enterprise can be alert to the potential opportunities and turn it into opportunity window has become a key for the enterprise to survive crisis. Based on the case study of Ebidding, this paper explores the opening process of opportunity window in crisis situation and the influence mechanism of organizational alertness on the opening of windows of opportunity. The results show that: (1) the one-way matching mechanism generated by organizational alertness affects the opening of technological window of opportunity and institutional window of opportunity, and the two-way matching mechanism affects the opening of demand window of opportunity; (2) in crisis situation, the key to opening the three kinds of windows of opportunity are internal promotion, external connection and internal and external interaction; (3) in crisis situation, the opening of opportunity window is based on the matching theory, and the main organizational behavior is initiative. The three kinds of opportunity window are to be opened in a certain order, that is, firstly, the technological window of opportunity, secondly, the institutional window of opportunity, and finally the demand window of opportunity.

Key words: potential opportunities, windows of opportunity, organizational alertness, opening process

Hu Haibo, Mao Chunbing, Lu Haitao, Fei Meiju, Hu Yuchen. The Opening Process of Opportunity Windows: A Case Study Based on Organizational Alertness[J]. Management Review, 2022, 34(1): 228-241.

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