Abstract: The system engineering methodology has been widely used in business management area and has access to solving complex pricing problems. Combining network platform service features, this paper divides customers into regular customers and priority customers based on systematic management. Specifically, from a perspective of system optimization, this paper takes the customer complaining and customer satisfaction together into account and identifies the optimal ratio of priority customers and optimal service pricing to explore the service pricing with the service platform of network economy and to maximize the platform revenue through system simulation. The results suggest that the ratio of priority customers, service pricing and platform revenue increases with the increase of the difference between complaining parameter and satisfaction parameter. The increase in the ratio of priority customers does not mean increase in revenue, and when the ratio exceeds the critical value, the ratio negatively affects platform revenue.

Key words: system simulation, system management, internet service platform, service pricing, priority customers