Management Review ›› 2021, Vol. 33 ›› Issue (6): 328-339.

• Case Studies • Previous Articles     Next Articles

Innovation of Business Integration Model under the Background of “Internet +”: A Case Study

Yang Zhihua1, Zhang Xi2, Hu Yi1,3   

  1. 1. School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190;
    2. School of Economics, Beijing Technology and Business University, Beijing 100048;
    3. Key Laboratory of Big Data Mining and Knowledge Management of Chinese Academy of Sciences, Beijing 100190
  • Received:2020-04-11 Published:2021-07-03

Abstract: Business integration can realize the optimal allocation of resources, thereby improving the efficiency of enterprise operations, enhancing enterprise competitiveness, and promoting faster and better development of enterprises. This paper builds a model that can guide the business integration of China’s supply and marketing system agricultural products wholesale market, and provides suggestions and strategic support for its smooth implementation of business integration. First, the general business integration are analyzed, including horizontal integration model, vertical integration model, cross-border integration model, equity integration model, platform integration model, and hybrid integration model; on this basis, a model suitable for China Supply and Marketing Agricultural Production Wholesale Market Holding Co.Ltd is constructed based on the "Internet +" business integration model, and the specific application of Internet tools in the company ’s business process reorganization is introduced; finally, suggestions for the business integration of China Supply and Marketing Agricultural Production Wholesale Market Holding Co.Ltd are provided.

Key words: “Internet+”, agricultural wholesale market, business integration, integrated model, policy suggestions