Influencing Factors and Governance Strategies of Online Public Opinion Dissemination for Sharing Economy Platform Events: Grounded Analysis Based on WSR

Abstract

Abstract: Understanding the influencing factors of online public opinion for platform service quality events has important theoretical and practical significance for the platform innovation and implementation of governance. Taking the DiDi online car-hailing sharing economy platform event as an example, the research collects a large volume of online reviews from Sina Weibo and APP Store, selects 1393 effective online reviews, and uses grounded theory to make an analysis. In other words, this analysis is, through the development of coding and spindle coding, to obtain the factors that influence the spreading of online public opinion for sharing platform event. Based on the Wuli-Shili-Renli (WSR) methodology, this paper puts the related factors into the three core categories including Wuli, Shili and Renli, and provides the countermeasures for online public opinion governance. This study can not only enrich the theoretical framework of influencing factors of online public opinion dissemination, but also provide methodological reference for governance of online public opinion for platform event.

Key words: online public opinion, sharing economy platform events, influencing factors, Wuli-Shili-Renli (WSR), grounded theory

Jiang Guoyin, Chen Yufeng, Cai Xingshun, Zhang Meijuan. Influencing Factors and Governance Strategies of Online Public Opinion Dissemination for Sharing Economy Platform Events: Grounded Analysis Based on WSR[J]. Management Review, 2021, 33(5): 184-193.

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