The Correlation among Firm Size, Competitive Complexity and Market Performance Seen from Static and Dynamic Perspectives: An Empirical Study on Chinese Household Appliance Industry

Abstract

Abstract: Based on static and dynamic perspectives, this study takes Chinese household appliance industry as the research object and explores the effect of different firm size and firm size change on the competitive complexity's three dimensions (action diversity, action change and action newness) and how the three dimensions further influence the market performance. The results show that firm size and firm size change have significant and positive effects on action diversity, change and newness, and the above three dimensions have significant and positive effects on market performance. This study not only enriches the researches in the field of dynamic competition, but also offers reference for Chinese household appliance firms of different size on how to choose appropriate competitive repertoires strategies, as well as how to participate in the competition when their own size changes.

Key words: firm size, firm size change, competitive complexity, market performance

Deng Xinming, Luo Huan, Yang Saifan, Qiu Wenyun, Shu Mei. The Correlation among Firm Size, Competitive Complexity and Market Performance Seen from Static and Dynamic Perspectives: An Empirical Study on Chinese Household Appliance Industry[J]. Management Review, 2021, 33(12): 284-294.

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