IOS or SM Enabled? Impact of Internet Interactive Strategies on Inter-firm Coordination

Abstract

Abstract: Based on the literature of information systems and inter-firm coordination in marketing channels and by applying the essential logic of task-technology fit (TTF) model, this paper investigates the impact of Internet interactive strategies on inter-firm coordination and cooperative performance. Analyzing the data collected from 539 manufacturers, it finds although both IOS (Inter-Organizational System) enabled interactive strategies and SM (Social Media) enabled interactive strategies promote inter-firm coordination by facilitating firms to communicate and interact with their partners, they function differently-while IOS enabled interactive strategy is more effective in promoting inter-firm joint planning, SM enabled interactive strategy works better in promoting inter-firm joint problem solving. In addition, these two strategies positively influence cooperative performance through collaboration activities, namely joint planning and joint problem solving. This paper finally discusses the findings in terms of theoretical contributions, practical implications, limitations, and future research directions.

Key words: Internet interactive technologies, inter-organizational system, social media, inter-firm coordination, TTF model

Zhuang Guijun, Dong Bin. IOS or SM Enabled? Impact of Internet Interactive Strategies on Inter-firm Coordination[J]. Management Review, 2020, 32(9): 153-167.

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