A Study on the Relationship among Two-way Open Innovation and Their Synergy, Business Model and Firm Innovation Performance

Abstract

Abstract: Although open innovation is crucial for a firm's long-term success, the related researches on the relationship between different open innovation activities and firm innovation performance are still insufficient. Based on a survey of 183 manufacturing enterprises and the hierarchical regression model, the impact of two-way open innovation and their synergy on firm innovation performance and the moderating role of business model are discussed. The empirical results show that not only inbound and outbound open innovation have a significant positive impact on firm innovation performance, but also the synergy of the two activities has a significant role in promoting firm innovation performance. The business model with the theme of efficiency and novelty has a significant positive moderating effect on the relationship between two-way open innovation and their synergy and firm innovation performance. By investigating the role of different open innovation activities and business model, this research enriches open innovation literature, and the results have certain practical value for Chinese firms to engage in open innovation.

Key words: inbound open innovation, outbound open innovation, firm innovation performance, efficiency-centered business model, novelty-centered business model

Ren Zhiguang, Gao Pengbin. A Study on the Relationship among Two-way Open Innovation and Their Synergy, Business Model and Firm Innovation Performance[J]. Management Review, 2020, 32(8): 116-130.

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