A Research on Influencing Factors and Decision-Making Process of Merchant' Adoption of Mobile Payment

Abstract

Abstract: Merchants, as an indispensable part of the offline payment market with a typical characteristics two-sided market, play an important role in the application of mobile third-party payment. Based on the literature review and analysis, by selecting diffusion of innovations theory and technology-organization-environment theory as the basic framework and nearly 10 merchant cases distributing around in supermarket, hotel, meals, entertainment, this paper makes a deep study on influencing factors of merchants' choices of mobile third-party payment and their decision-making process, proposes the conceptual model of hierarchy of needs of mobile payment promotion, and the research conclusion enriches the understanding of merchants adopting mobile payment tools and has strong reference for mobile payment service providers to expand the market both at home and abroad.

Key words: mobile payment, merchant, case study, adoption influencing factors, decision-making process

Li Erliang, He Yi, Li Yongyan. A Research on Influencing Factors and Decision-Making Process of Merchant' Adoption of Mobile Payment[J]. Management Review, 2020, 32(6): 184-195.

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