The Mediating Role of Strategic Flexibility in the Relationship between Entrepreneurial Orientation and Original Innovation

Abstract

Abstract:

Based on entrepreneurial orientation and the perspective of strategic flexibility, this paper demonstrates a theoretical mediation research framework that proposes a hypothesis about the mediating effect of strategic flexibility on the relationship between entrepreneurial orientation and original innovation. Empirical study is conducted to examine the hypothesis raised by the model based on double sample data collected from 303 Chinese enterprises. Results show that two dimensions of strategic flexibility indeed have a significant influence on the relationship between different dimensions of EO and original innovation.

Key words: innovativeness, proactiveness, risk-taking, strategic flexibility, original innovation

Yang Zhuoer, Gao Shanxing. The Mediating Role of Strategic Flexibility in the Relationship between Entrepreneurial Orientation and Original Innovation[J]. , 2020, 32(3): 136-151.

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