The Different Effect of Employees' Intrinsic and Extrinsic Goals on Radical Creativity and Incremental Creativity: The Moderating Role of Generation Difference

Abstract

Abstract:

Grounded in goal content theory (GCT), this study examines the associations between different work goal content (intrinsic and extrinsic goal) and different creativity (radical and incremental), and we also examine whether these relationships are moderated by generation difference. Data are collected from 247dyads of employees and their immediate supervisors. Results of the analysis show that extrinsic goal content positively predictes incremental creativity, intrinsic goal content positively predicts radical creativity. Generation difference moderates these relationships. More specifically, the relationship between extrinsic goals and incremental creativity is stronger for Cultural Revolution Generation than New Generation and the relationship between intrinsic goals and radical creativity is weaker for New Generation than Cultural Revolution. Strengths,practical implications, limitations and directions for future research are provided.

Key words: intrinsic goals, extrinsic goals, incremental creativity, radical creativity, generation difference

Zhang Ying, Zhang Jian, Zhang Dalong. The Different Effect of Employees' Intrinsic and Extrinsic Goals on Radical Creativity and Incremental Creativity: The Moderating Role of Generation Difference[J]. , 2020, 32(1): 166-175.

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