Research on the Niche Evaluation of Platform Enterprises Based on Value Delivery——Taking the E-commerce Industry as an Example

Abstract

Abstract:

Based on ecological theories, this paper builds a platform enterprise niche factors theoretical model with the characteristics of the platform enterprises. We determine the index weight with entropy and calculate the niche composite index through the method of catastrophe progression, and select five listed platform firms for application research. Research shows:platform enterprises and the competition among them can be evaluated more accurately and objectively by putting the value delivery junction into the index system. Through the analysis of the weight of 13 indicators, we can see that the value transfer ability, the user scale and the technological innovation ability are more important for the platform enterprise development. Finally, this paper clarifies the competitive landscape of five platform enterprises and their future development trends, and gives appropriate advices.

Key words: platform enterprise, enterprise niche, value delivery

Zhang Yijin, Gao Liangmou. Research on the Niche Evaluation of Platform Enterprises Based on Value Delivery——Taking the E-commerce Industry as an Example[J]. , 2019, 31(9): 116-123.

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