Birds of a Feather Flock Together? The Study on the Relationship between Leader-Subordinate Work Value Congruence and Leader Loyalty

Abstract

Abstract:

Based on the "Similarity-Attraction" theory and "Demand-Supply" theory, this study discusses the relationship between work value orientation congruence and leader loyalty, and tests the moderating effect of leader-member exchange. Using poly-regression method, we find that work value congruence between leader and subordinate has a positive impact on leader loyalty. Compared with congruence of subjective work value orientation, congruence of utilitarian work value orientation is much more sensitive to leader loyalty. Our study also tests the moderating effect of leader-member exchange and finds that leader-member exchange strengthens the relationship between work value orientation congruence and leader loyalty when this relationship is under the high quality leader-member exchange. We discuss this phenomenon and explain why this happens in human instrumental attribute and self-attribute respectively. At last, this research gives business executives some suggestions on how to deal with work value diversity.

Key words: congruence in work value, similarity-attraction, demand-supply model, value resonance, polynomial regression

Li Tai, Deng Jinzhao, Zhang Guiping. Birds of a Feather Flock Together? The Study on the Relationship between Leader-Subordinate Work Value Congruence and Leader Loyalty[J]. , 2019, 31(8): 181-193.

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