Classification and Theoretical Models of Sharing Economy Business Models: Based on Studies of Three Typical Cases

Abstract

Abstract:

In order to improve the understanding of sharing economy, firstly, this paper reviews the relevant research of sharing economy and proposes the elements constituting the concept of sharing economy, which includes subject, object, means and goal, and defines sharing economy from the perspective of improving resource utilization efficiency and social welfare. Secondly, according to the two dimensions of expression and subject type, it puts forward a classification method of ‘Nine-square’ method for sharing economy, which can divide sharing economy into nine types, and classifies current industries in sharing economy in China. Furthermore, the paper sets up a business model of PPC ‘Three-dimension network’ for sharing economy to analyze the business models of Mobike, Zhihu and Equipment sharing platform of Sany Heavy Industry, and puts forward some suggestion for the three companies. These case studies prove the scientific and universal nature of PPC model. At the same time, the paper forecasts the trend of sharing economy in the future.

Key words: sharing economy, business model, nine-square classification model, PPC model

Sun Kai, Wang Zhenfei, Yan Zhanghua. Classification and Theoretical Models of Sharing Economy Business Models: Based on Studies of Three Typical Cases[J]. , 2019, 31(7): 97-109.

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