Research on Value Creation Process Model of Shared Economic Platform——A Case Study of Didi, Airbnb and Douyin

Abstract

Abstract:

Platform plays a big role in the sharing economy. However, little attention has been paid to the studies of sharing economic platform in the academia. The shared economy platform represents a multi-participatory, hierarchical complex system with stronger environmental adaptability. The value creation process of the shared economic platform can be divided into three parts, namely resource integration, supply and demand matching and co-creation driving. Resource integration consists of the integration of organization resources, supply and demand resources and third-party resources of the platform. Factor matching, space-time point matching and flow matching are three ways to match the supply and demand of shared economic platform. The choice of matching mode depends on the information rate of user behavior. Co-creation driving indicates that the platform creates value for the platform and other users by driving the user participation behavior and citizenship behavior. In this way, it will further enhance the attractiveness of platform and create innovative value to drive the transformation and upgrading of the industry.

Key words: shared economic platform, platform business model, value creation

Wang Shuilian, Li Zhigang, Du Yingying. Research on Value Creation Process Model of Shared Economic Platform——A Case Study of Didi, Airbnb and Douyin[J]. , 2019, 31(7): 45-55.

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