Business Model Innovation Process: Case Studies on Patterns of Core Elements Construction

Abstract

Abstract:

Research on business models and business model innovation based on the perspective of configuration system has become more and more popular, but there is still a lack of research on how business models come into being and business model innovation process. Based on complexity theory, this paper proposes four patterns of core elements construction in the process of business model innovation, namely imitating, transplanting, shaping and exploring. Imitating and transplanting are the learning processes towards explicit knowledge of other business models, while shaping and exploring focus on the exploration of tacit knowledge. The exploration of tacit knowledge requires managers to expand contextual intelligence and management vision, and break through the cognitive limitations by collecting and accumulating external information and knowledge. This paper finds that firms construct new core elements to promote the fit within elements and between elements and the external environment. The different construction patterns of core elements determine the different developmental trajectories of firms. This paper has theoretical contributions to business model design and business model innovation process, and has practical value for entrepreneurship, business model construction and transformation.

Key words: business model, business model innovation, complexity theory, case study

Zhao Yunan, Jing Runtian, Dong Mei. Business Model Innovation Process: Case Studies on Patterns of Core Elements Construction[J]. , 2019, 31(7): 22-36,44.

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