Dynamics Feedback System Modeling and Analysis on the Business Model of Used-car E-Commerce Enterprises Based on the CET@I Framework

Abstract

Abstract:

China's used-car market developed since the end of the 20th century and has created its own e-commerce models accompanied by the Internet. Since 2014, used-car industry in China has entered a new era of electronic commerce. According to the Iceberg Theory of Business Model, this paper divides the business model of used-car e-commerce enterprises into explicit knowledge and implicit knowledge. And then, the paper uses CET@I methodology to analyze the implicit knowledge of business model from three aspects:industry category, environment and technology. After that, this paper creates a System Dynamics model to analyze the dynamic feedback for the business model of used-car e-commerce enterprises and carry out the simulation by taking UXIN Corporation as an example. Through the model simulation, this paper points out the innovation and comparative advantages of the UXIN Corporation. Meanwhile, this paper also proposes some suggestions on how to improve business model. In conclusion, for all the used-car e-commerce enterprises, the successful business model should be a coordinated integrated development of the dynamic feedback system of the whole enterprise, no matter it is C2C, B2C or B2B.

Key words: business model, used-car, CET@I, system dynamics, E-commerce enterprises

Jia Xiaojing, Kou Chenhuan, Wang Zhengmeng, Li Guijun. Dynamics Feedback System Modeling and Analysis on the Business Model of Used-car E-Commerce Enterprises Based on the CET@I Framework[J]. , 2019, 31(7): 162-171.

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