Corporate Social Responsibility Integration, Stakeholder Management and Green Product Innovation——Case Study on ROBAM

Abstract

Abstract:

Sustainable business model that focuses on corporate social responsibility is receiving increasing attention. From the perspective of stakeholder theory, this paper focuses on how companies integrate corporate social responsibility and corporate business model to realize continuous green product innovation. Through the case study of ROBAM company which provides continuing green product innovation from single green product innovation, providing green solutions to building green product ecosystem, this paper finds that:①The focus of stakeholders concerns is from market stakeholders to non-market stakeholders, and the expansion of concerns of stakeholders interest can trigger the continuous green product innovation;②the continuous expansion of the ability of enterprises to integrate stakeholders is an important support for the continuous green product innovation;③Through paying attention to the interests of customers and improving continuously, enterprise can realize incremental green product innovation; Through paying attention to non-market stakeholders such as the government, the media and the public, enterprise will find new business opportunities and achieve radical green product innovation. Compared with traditional product innovation, green product innovation has higher requirements for product creative ability, and the integration of the green creative ability of the public is of great importance to the company's green product innovation.

Key words: stakeholder concern, stakeholder integration, incremental green product innovation, radical green product innovation, sustainable business model, ROBAM

Mao Yunshi, Wang Jing. Corporate Social Responsibility Integration, Stakeholder Management and Green Product Innovation——Case Study on ROBAM[J]. , 2019, 31(7): 149-161.

References

[1] Laasch O. Beyond the Purely Commercial Business Model:Organizational Value Logics and the Heterogeneity of Sustainability Business Models[J]. Long Range Planning, 2018,51(1):158-183
[2] Zott C., Amit R., Massa L. The Business Model:Recent Developments and Future Research[J]. Journal of Management, 2011,37(4):1019-1042
[3] Chesbrough H. Business Model Innovation:Opportunities and Barriers[J]. Long Range Planning, 2010,43(2-3):354-363
[4] Teece D. J. Business Models and Dynamic Capabilities[J]. Long Range Planning, 2018,51(1):40-49
[5] 汪寿阳,敖敬宁,乔晗,等. 基于知识管理的商业模式冰山理论[J]. 管理评论,2015,27(6):3-10
[6] 王佳宁,吴超,乔晗,等. 互联网券商的商业模式转型创新之路——"嘉信理财"案例[J]. 管理评论, 2018,30(4):247-256
[7] 魏炜,胡勇,朱武祥. 变革性高速成长公司的商业模式创新奇迹——一个多案例研究的发现[J]. 管理评论, 2015,27(7):218-231
[8] 刘刚. 创业企业商业模式的多层次结构创新——基于战略创业的欧宝聚合物案例分析[J]. 中国工业经济, 2018,(11):174-192
[9] Bocken N., Boons F., Baldassarre B. Sustainable Business Model Experimentation by Understanding Ecologies of Business Models[J]. Journal of Cleaner Production, 2019,208:1498-1512
[10] 金玉然,戢守峰,于江楠. 商业模式创新的研究热点及其演化可视化分析[J]. 科研管理, 2018,39(7):50-58
[11] 魏江,邬爱其,彭雪蓉. 中国战略管理研究:情境问题与理论前沿[J]. 管理世界, 2014,(12):167-171
[12] Zhao H., Zhang F., Kwon J. Corporate Social Responsibility Research in International Business Journals:An Author Co-Citation Analysis[J]. International Business Review, 2018,27(2):389-400
[13] Jamali D., Karam C. Corporate Social Responsibility in Developing Countries as an Emerging Field of Study[J]. International Journal of Management Reviews, 2018,20(1):32-61
[14] Ortiz-Avram D., Domnanovich J., Kronenberg C., et al. Exploring the Integration of Corporate Social Responsibility into the Strategies of Small-and Medium-Sized Enterprises:A Systematic Literature Review[J]. Journal of Cleaner Production, 2018,201:254-271
[15] Pedersen E. R. G., Gwozdz W., Hvass K. K. Exploring the Relationship between Business Model Innovation, Corporate Sustainability, and Organisational Values within the Fashion Industry[J]. Journal of Business Ethics, 2018,149(2):267-284
[16] Albuquerque R., Koskinen Y., Zhang C. Corporate Social Responsibility and Firm Risk:Theory and Empirical Evidence[J]. Management Science. https://doi.org/10.1287/mnsc.2018.3043,2018
[17] 吴华,张爱卿,唐擎. 企业社会责任行为会促进组织污名管理吗?——基于归因理论视角[J]. 管理评论, 2018,30(7):218-230
[18] Lins K. V., Servaes H., Tamayo A. Social Capital, Trust, and Firm Performance:The Value of Corporate Social Responsibility during the Financial Crisis[J]. The Journal of Finance, 2017,72(4):1785-1824
[19] Ferrell O. C., Harrison D. E., Ferrell L., et al. Business Ethics, Corporate Social Responsibility, and Brand Attitudes:An Exploratory Study[J]. Journal of Business Research, 2019,95:491-501
[20] Flammer C., Luo J. Corporate Social Responsibility as an Employee Governance Tool:Evidence from a Quasi-Experiment[J]. Strategic Management Journal, 2017,38(2):163-183
[21] 黄凌云,郑淑芳,王珏. "一带一路"背景下对外投资企业的合作共赢机制研究——基于社会责任视角[J]. 管理评论, 2018,30(2):172-182
[22] Habel J., Schons L. M., Alavi S., et al. Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers'Perceived Price Fairness[J]. Journal of Marketing, 2016,80(1):84-105
[23] 邓新明,龙贤义,刘禹,等. 善行必定有善报吗——消费者抵制企业社会责任行为的内在机理研究[J]. 南开管理评论, 2017,20(6):129-139
[24] Bhardwaj P., Chatterjee P., Demir K. D., et al. When and How is Corporate Social Responsibility Profitable?[J]. Journal of Business Research, 2018,84:206-219
[25] Ritter T., Lettl C. The Wider Implications of Business-Model Research[J]. Long Range Planning, 2018,51(1):1-8
[26] Dewick P., Foster C. Focal Organisations and Eco-Innovation in Consumption and Production Systems[J]. Ecological Economics, 2018,143:161-169
[27] Kiefer C. P., Carrillo-Hermosilla J., Del Río P., et al. Diversity of Eco-Innovations:A Quantitative Approach[J]. Journal of Cleaner Production, 2017,166:1494-1506
[28] Olsen M. C., Slotgraaf R. J., Chandukala S. R. Green Claims and Message Frames:How Green New Products Change Brand Attitude[J]. Journal of Marketing, 2014,78(5):119-137
[29] Dangelico R. M. Green Product Innovation:Where We Are and Where We Are Going[J]. Business Strategy & the Environment, 2016,25(8):560-576
[30] Thomé A. M. T., Scavarda A., Ceryno P. S., et al. Sustainable New Product Development:A Longitudinal Review[J]. Clean Technologies & Environmental Policy, 2016,18(7):2195-2208
[31] Driessen P. H., Hillebrand B. Integrating Multiple Stakeholder Issues in New Product Development:An Exploration[J]. Journal of Product Innovation Management, 2013,30(2):364-379
[32] 云乐鑫,杨俊,张玉利. 创业企业如何实现商业模式内容创新?——基于"网络-学习"双重机制的跨案例研究[J]. 管理世界, 2017,(4):119-137
[33] 毛蕴诗. 现代公司理论及其形成背景——兼论企业家与职业经理的区别[J]. 学术研究, 2000,(1):11-19
[34] 毛蕴诗. 工商管理前沿专题[M]. 北京:清华大学出版社, 2018
[35] Post J. E., Preston L. E., Sachs S. Managing the Extended Enterprise:The New Stakeholder View[J]. California Management Review, 2002,45(1):6-28
[36] 徐建中,贯君,林艳. 制度压力、高管环保意识与企业绿色创新实践——基于新制度主义理论和高阶理论视角[J]. 管理评论, 2017,29(9):72-83
[37] 魏泽龙,谷盟. 转型情景下企业合法性与绿色绩效的关系研究[J]. 管理评论, 2015,27(4):76-84
[38] Dangelico R. M., Pujari D., Pontrandolfo P. Green Product Innovation in Manufacturing Firms:A Sustainability-Oriented Dynamic Capability Perspective[J]. Business Strategy and the Environment, 2017,26(4):490-506
[39] 魏泽盛,杨屹,魏泽龙. 悖论认知、制度环境与绿色绩效的关系研究[J]. 管理评论, 2018,30(11):76-85
[40] Chang C. H. The Determinants of Green Product Innovation Performance[J]. Corporate Social Responsibility &Environmental Management, 2016,23(2):65-76
[41] Zimmerling E., Purtik H., Welpe I. M. End-Users as Co-Developers for Novel Green Products and Services-An Exploratory Case Study Analysis of the Innovation Process in Incumbent Firms[J]. Journal of Cleaner Production, 2017,162:51-58
[42] Thomé A. M. T., Sousa R. Design-Manufacturing Integration and Manufacturing Complexity[J]. International Journal of Operations & Production Management, 2016,36(10):1090-1114
[43] Mukherjee R., Sengupta D., Sikdar S. K. Sustainability in the Context of Process Engineering[J]. Clean Technologies & Environmental Policy, 2015,17(4):833-840
[44] Pujari D., Wright G., Peattie K. Green and Competitive:Influences on Environmental New Product Development Performance[J]. Journal of Business Research, 2003,56(8):657-671
[45] Talke K., Hultink E. J. Managing Diffusion Barriers When Launching New Products[J]. Journal of Product Innovation Management, 2010,27(4):537-553
[46] Roscoe S., Cousins P. D., Lamming R. C. Developing Eco-Innovations:A Three-Stage Typology of Supply Networks[J]. Journal of Cleaner Production, 2016,112:1948-1959
[47] Dangelico R. M., Pontrandolfo P., Pujari D. Developing Sustainable New Products in the Textile and Upholstered Furniture Industries:Role of External Integrative Capabilities[J]. Journal of Product Innovation Management, 2013,30(4):642-658
[48] Shah N. P., Levin D. Z., Cross R. Secondhand Social Capital:Boundary Spanning, Secondhand Closure, and Individual Performance[J]. Social Networks, 2018,52:18-27
[49] Kemp R., Pearson P. Final Report MEI Project about Measuring Eco-Innovation[R]. Maastricht:UM-MERIT, 2007
[50] Yin R. K. Case Study Research:Design and Methods(Fifth Edition)[M]. Thousand Oaks, California:SAGE Publications Ltd, 2014
[51] Eisenhardt K. M., Graebner M. E. Theory Building from Cases:Opportunities and Challenges[J]. Academy of Management Journal, 2007,50(50):25-32
[52] Edmondson A. C., Mcmanus S. E. Methodological Fit in Management Field Research[J]. Academy of Management Review, 2007,32(4):1155-1179
[53] De Massis A., Kotlar J. The Case Study Method in Family Business Research:Guidelines for Qualitative Scholarship[J]. Journal of Family Business Strategy, 2014,5(1):15-29
[54] Charmaz K. Constructing Grounded Theory:A Practical Guide through Qualitative Analysis[M]. London:SAGE Publications Ltd, 2006
[55] Charmaz K., Henwood K. Grounded Theory Methods for Qualitative Psychology[M]. London:SAGE Publications Ltd, 2017
[56] Kuckartz U. Qualitative Text Analysis:A Guide to Methods, Practice and Using Software[M]. London:SAGE Publications Ltd, 2014
[57] Zollo M., Minoja M., Coda V. Toward an Integrated Theory of Strategy[J]. Strategic Management Journal, 2018,39(6):1753-1778