How do Binary Attributes of BMI Play the Role of Start-ups' Growth: Case Study of Naked Retreats

Abstract

Abstract:

The Business Model Innovation (BMI) is becoming an important path of start-ups' growth in internet era. The BMI attributes in ‘Meta-meaning’ is the internal driving force of enterprise value creation. How will explicit transaction attribute and implicit institutional attribute promote start-ups' growth? In this paper, taking an example of Naked Retreats, we explore the functional mechanism of binary attributes of BMI on start-ups' growth in the context of China. (1) The transaction attribute and institutional attribute of BMI make together contribution for the start-ups' growth, the transaction attribute promotes the growth of enterprises by enhancing the competitive trading advantages, and the institutional attribute, by use of availability of legitimacy, ensures the sustainable trading. (2) The effective fit between BMI and policy orientation is the necessary way for start-ups to adapt to dynamic environment and obtain legitimacy. (3)The mutual support between transaction attributes and institutional attributes, and the mutual support between competitiveness mechanism and legitimacy mechanism, generate "structural shaping effect", promote the organization to advance quickly. The main contribution of this paper is to analyze the micro-mechanism of dual BMI attributes' role on the growth of entrepreneurial enterprises, which provides implications for start-ups' BMI catching-up.

Key words: BMI, attributes, legitimacy, start-ups' growth

Luo Xingwu, Yang Jun, Xiang Guopeng, Wang Jianming. How do Binary Attributes of BMI Play the Role of Start-ups' Growth: Case Study of Naked Retreats[J]. , 2019, 31(7): 133-148.

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