›› 2019, Vol. 31 ›› Issue (7): 13-21.

Previous Articles     Next Articles

Business Model Analysis of Value Activities in Technology Transformation

Yuan Yi, Zhang Xu, Guo Ju'e   

  1. School of Management, Xi'an Jiaotong University, Xi'an 710049
  • Received:2018-08-03 Online:2019-07-28 Published:2019-07-28

Abstract:

How to improve the efficiency of technology transformation and let it serve the promotion of social productivity is a major question in technology transformation studies. The business model theory provides a systematic analysis tool which can be used in analyzing the complex value activities within all participants in technology transformation. This paper analyzes the role of participants, the value transfer structure and process of value creation in technology transformation based on business model theory. The paper shows that the main obstacle that hinders the efficiency of technology transformation lies in the value orientation difference between research department and the subjects of technology commercialization. To solve this problem, a market-oriented closed-loop of technology transformation is needed.

Key words: technology transformation, business model, value transfer structure, value creation